Nicki Minaj and Adam Levine to develop Apparel Brands with Kmart and SHOP YOUR WAY

Shopping bag - BSN

(Best Syndication News) - Celebrity performers, Nicki Minaj and Adam Levine, will both have their own apparel and accessories collections available exclusively at Kmart & online at ShopYourWay.com, according to an announcement made by Sears Holdings Corporation (NASDAQ:SHLD). The collections will span multi-departments and are expected to arrive at certain Kmart store locations and online starting in 2013.

Nicki Minaj is known for her over-the-top outfits with plenty of colors and patterns. The rap singer, who often sports a blonde or pink wig, will soon be a judge on the upcoming season of FOX’s “American Idol.”

"I am so excited to work with this iconic mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.," said Nicki Minaj.

Adam Levine, from Maroon 5, and a judge on NBC’s “The Voice,” is more understated in his fashion. He often sports a white, grey, or black t-shirt. Levine has many tattoos on his arms and body; it is unclear if the body art will play a part in the fashion collection or not.

"Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection," said Adam Levine.

The collections will be introduced and marketed with engaging social experiences for SHOP YOUR WAY members and Kmart customers who sign up for SHOP YOUR WAY. The free program is a way for Kmart shoppers to earn rewards, get personalized promotions, and read product review. Additionally, SHOP YOUR WAY holds contests and sweepstakes.

By: Nancy Connors
Entertainment Reporter

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