Beyonce hired for marketing ad campaign for Pepsi

(Best Syndication News) - PepsiCo (NYSE:PEP) announced a new partnership with Beyoncé. Beyoncé had promoted Pepsi products in 2002 and now the GRAMMY Award winning performer will be returning as their spokesperson. The new partnership will have the singer appearing in print and out-of-home advertisements. She will be part of the marketing materials found on store shelves and store displays and the singer will even will have her image displayed on cans of Pepsi.

The collaboration between Beyoncé and Pepsi will involve the establishment of a Creative Development Fund. This fund will be set aside for the co-creation of original and pertinent consumer content.

Beyoncé will have her image displayed on Pepsi cans or bottles, and she will also be working with the company on the design of all marketing materials involved in their partnership.

Lastly, the pop star will be appearing in a new TV commercial called “Live for Now.” The plans to release the new TV ad in the early part of 2013.

By: Nancy Connors
Entertainment Reporter

ref: 1

Share/Save/Bookmark

      

Post to Facebook

Important: The material on Best Syndication is for informational purposes only and is not meant to be advice. Authors may have or will receive monetary compensation from the company's product/s mentioned. You should always seek professional advice before making any legal, financial or medical decisions and this website cannot substitute or replace any trained professional consultation.
Use of this site means that you agree to our TERMS OF SERVICE

Advertise On This Site
Copyright © 2006-2015 By Best Syndication All Rights Reserved