Taylor Swift promoting Sony Cyber-shot Digital Camera - Panoramic model DSC-TX7

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Taylor Swift

Singer and songwriter, Taylor Swift, has agreed to a year-long marketing campaign with Sony Electronics to promote their Cyber-Shot Digital Camera line. Swift will be promoting the Cyber-Shot DSC-TX7 digital still camera which retails for around $400.

The advertising campaign will have Swift promoting the new Sony Cyber-shot DSC-TX7 digital still camera. The camera has iSweep Panorama technology that makes it easy to take ultra wide angled panoramic photos by pressing a button and sweeping the camera. This panoramic feature is currently only available by Sony.

Swift will be featured in during prime-time programming beginning today on NBC, FOX, and CW networks. She also will appear in digital and print ads through the month of June. Swift will also be online marketing the TX7 camera through social networks such as Facebook.

Swift will continue with the TX7 marketing campaign for one year. Sony aims to sell the TX7 digital camera for its quality, style, design and the innovation.

You can check out Taylor Swift promoting the camera at www.sony.com/innovations. On this website you can take the TX7 camera on a virtual test run which shows how the panoramic feature works.

For those Taylor Swift fans out there, Sony is offering a limited number of TX7 cameras to have her signature engraved on it. You can buy them while still available at sonystyle.com.

other information

Taylor Swift Sony TX7 Cyber-shot Camera Commercial YouTube Video



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