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Digital marketing specialists Hit Search have recently added one of the world's top museums, the Victoria and Albert Museum to its lucrative list of clients. The prestigious London museum has enlisted the services of Hit Search to aid the online marketing campaign of its retail website, V&A Shop.

The Liverpool-based digital outfit will be working on the V&A Shop site to improve its online presence via Search Engine Optimisation (SEO), with the aim of increasing traffic to the site and, ultimately, increasing the amount of purchases made from V&A Shop.

Hit Search director Andrew Redfern said: "This contract with V&A is a massive coup for us. Not only is it an excellent, established brand to work with, it sends a clear message of our ability to deliver and attract big name clients from all over the country.

"We hope to not only live up to V&A's expectations, but to exceed them greatly, as we help this historic institution to build upon their strong web presence."

The V&A Museum is, with a permanent collection of over four-and-a-half million objects. Established in 1852, its collection spans over 5000 years of exquisite art, from ceramics and portraits, to jewellery and sculptures.

Around two-and-a-half million visitors pass through the V&A's doors every year, and the V&A Shop allows those visitors to purchase a number of souvenirs related to the museum and its current exhibitions, from both the store located in the museum and its website.

Richard Wilkinson of V&A Shop said: "We're delighted to be working with Andy and the team at Hit Search in order to aid our online expansion. Hit Search's partnership approach makes for a closer working relationship through responsiveness and transparency, which will ultimately work towards delivering a better Return On Investment (ROI)."

For more information on the Victoria and Albert shop goto www.vandashop.com

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