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Kenya’s tourist industry is set for a massive boost in the coming weeks with the arrival of the world’s biggest car rally.

The 2009 East African Safari Classic will begin from Mombasa at the end of next month, with 45 drivers scheduled to take part. The semi-annual rally was first raced in 2003, organised by an independent association after the Safari Rally was cut from the World Rally Championships in 2002.

The Kenyan Airways-sponsored event is widely regarded as one of the toughest rallies on the planet, spanning ten days and over 4500 kilometres. The route takes drivers through a wide variety of terrain in both Kenya and Tanzania, from the wild rough to the challenging gravel roads, interspersed with breathtaking scenery and exotic wildlife.

The rally will bring many spectators to Kenya, which can only be good news for the country’s economy as the tourists look to take advantage of the country’s hotels, bars and restaurants, and safari tours. The proposed tourism boom will be particularly beneficial to the coastal town of Mombasa, where the rally will begin and end, and its surrounding areas such as Shanzu Beach, where many of African Safari Club’s hotels are located.

Daniel Sykes, director or sales, marketing and business development for African Safari Club, said: "The Safari Rally in Kenya is very dear to our hearts. Roland Ruedin, the company owner's son, competed in the 1979 Safari Rally and finished a credible 19th. The Rally event is a great advertisement for Kenya, its scenery, wildlife and of course local people."

The rally will leave Mombasa on 22nd November, with the drivers arriving back on 1st December. If you fancy getting a slice of the action, whilst also enjoying a relaxing safari break, then why not see what African Safari Club can offer you by visiting their website.

------------------- Company Description
For over 40 years African Safari Club, has specialised in arranging holidays to Kenya and today proudly boast an excellent reputation as international market leaders. Nothing is left to others, or indeed to chance, as all aspects of our cruises and holidays are managed and personally controlled by our own well trained and highly motivated staff.

http://www.africansafariclub.com/

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