Google's New RSS and
August 10th 2005
Google News is now offering a Really Simple
Syndication (RSS 2.0) and Atom (ver. .3) News feed service. RSS is
a XML-based document format that alerts Internet users to the latest
articles. The News Feeds can be integrated into a browser or email
program after the user installs the reader. Both Atom and RSS
provide a similar syndication format for XML feeds.
Google News compiles news stories from various
news outlets and using an algorithm classifies and displays synopses
on the Google website. The news format is customizable. For
instance, if you have an interest in a particular Football team or
medical condition, you can have the news sifted for those keywords.
Topics are updated every fifteen minutes.
RSS is an extension of their news services and
will be offered in six versions initially – US, Canada, Australia,
New Zealand, India and UK news. Google Syndication users are
allowed to create their customized RSS / Atom News feeds, similar to
the customized formats on their Google News Web page.
MSN has offered RSS feeds of its news service
while Yahoo has offered its own personalized home page service.
There have been other competitors with Yahoo and Google News
including Topix.net , Moreover News, Technorati and Feedster.
According to Google this has been the most
requesting news feature. Web Publishers will also be allowed to
incorporate Google’s Syndication into their website. For more
information on the Google News RSS and Atom Syndication visit this
If you have any comments or corrections please
Best Syndication Staff Writer
Keywords and misspellings: RSS sindication